You have a business, whatever your niche is, you have built a website to establish your online presence and reach more customers. You have invested a lot in your website design. You’ve even followed the content advice and you’re creating content for your blog regularly or even got someone to feed your blog for you. However, your mailing list is not growing as you hope it would grow. What can you do to fix this? The answer is simpler than you might think. Write an e-book (or have it written) and… give it away.
But why and how would putting money and time into an e-book that you will give for free is a good idea?
Let’s see the ways in which an ebook can help your business grow.
1. Ebooks position you as an authority
E-books place you as an authority in your niche. They offer detailed information on the topic far more than the regular blog post does. They position you as an expert in your industry. You have the expertise to put together a book (even if it’s electronic) about this topic. You offer real value to your customers.
2. Lead generation tool
You can call it ebook or guide or handbook. In any way offered, as long as it is suited to your target audience, your customers will be happy to give away their email addresses to get your valuable content. Giving your ebook for free will pay back in generating more qualified leads for you.
3. Ebooks are subtle
An ebook is often called a “Bait Piece”. Ebooks are not direct marketing tools. Customers go after them because they promise them value of any kind and this is what ebooks should offer: value or additional value when you attach them to an existing offering.
4. It allows your customers to take immediate action
Once your customer is hooked you want them to be able to take action at once. Ebooks are just a click away. They’re fast to deliver and easy to access.
5. One reference for your customers
An ebook can simply be a collection of blog posts from your website put together in one place. You can make it appeal to your customers as a takeaway guide or summary that they can access anytime anywhere without having to go online.
6. It’s affordable
Even when you need to commission a writer to put together an ebook, the benefits outweigh the costs. It’s cost-effective and allows you to put the content you want to share with your customers while attracting them to you.
7. It’s easy to update
Unlike a printed brochure, when the information in your ebook get outdated you can easily update it, making your material last for years.
Not sure what your ebook should be about? Get in touch and let’s discuss it.